But Why Pink?


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Psychologically, pink is the colour of compassion, love, sensitivity... the purity of white combined with the passion of red.

In advertising, pink is used to motivate action which is exactly what I aim to achieve.

The Pink Safari series calls for us as humans to understand the vulnerability of these animals, be compassionate and to protect them.

The colour pink also associates with femininity or girlishness. Looking back at my childhoo